Today, businesses are under increasing pressure to show they care about the planet – and that includes the promotional merchandise they give out. Customers, employees, and clients want to know that your business is doing its part to reduce waste and environmental impact. But with so many products out there, how do you choose sustainable, ethically sourced branded merchandise that aligns with your values?
That’s where we come in. At The Extra Step, we specialise in helping businesses make smart, eco-friendly choices for their branded merchandise. In this blog, we’ll break down the key things to look for when sourcing ethical products, common pain points, and how you can turn those challenges into opportunities to stand out.
"Sustainability is Expensive!"
We hear you. When people think of “ethical” and “sustainable,” they often assume it’s going to cost fortune. The truth is, yes, some eco-friendly products may have a higher price tag upfront, but it’s important to look at the bigger picture.
Solution: Sustainable branded merchandise is an investment. These items tend to be higher quality, longer lasting, and offer more brand visibility over time. For example, a well-made bamboo pen might cost a bit more than a plastic one, but guess which one your customers will hang on to and use for months or even years? The longer your branded item stays in use, the more impressions it generates for your business – and that’s priceless. Plus, customers appreciate your efforts, which leads to better brand loyalty.
"It's Hard to Know What's Really Ethical"
You’re not alone if you’ve ever found yourself wondering, “Is this really eco-friendly?” The rise of greenwashing (when companies falsely claim sustainability) has made it tricky to spot genuinely ethical products from the imposters.
Solution: Look for certifications. Trustworthy eco-friendly merchandise should come with recognisable certifications, such as FSC (Forest Stewardship Council), Fair Trade, or GOTS (Global Organic Textile Standard). These certifications ensure that products meet specific environmental and ethical standards. If a supplier can’t provide proof, it’s worth asking more questions – or moving on to someone who can.
At The Extra Step, we do the homework for you. We vet our suppliers to ensure that you get authentic, sustainable products. No guesswork, just great choices.
"I'm Worried About Quality"
Let’s face it: there’s a common misconception that eco-friendly products are flimsy or not as durable as traditional items. No one wants their logo printed on a tote bag that falls apart after one use!
Solution: The days of flimsy, “greenwashed” products are behind us. Sustainable merchandise is often more durable because it’s designed to be reused and last longer. For example, organic cotton bags and drinkware are not only tough but also stylish and functional. When choosing merchandise, think about quality as much as sustainability – your branded items should represent the quality of your business. Eco-friendly and premium quality can absolutely go together.
"Eco-Friendly Products Aren’t Cool Enough"
You want to make an environmentally friendly choice, but not at the expense of handing out something your customers find… well, boring.
Solution: Good news: sustainable merchandise has had a serious glow-up. From sleek stainless steel water bottles to a promotional bamboo charger, there’s a wide range of trendy, eco-friendly options to impress your clients or event attendees. And the best part? These products are useful, which means they’re likely to get more use and exposure. You can still offer branded products that people will want to hang on to, all while supporting sustainability.
At The Extra Step, we can help you find the perfect balance between ethical sourcing and eye-catching design. Your brand should look great while doing good, and we’ve got just the items for that.
The Extra Step's Top Tips for Sourcing Ethical Branded Merchandise
- Choose Recycled Materials: From notebooks made from recycled paper, to pens with a card barrel with a trim made up of 50% Wheat plastic from a natural and sustainable source, there are plenty of options that repurpose existing materials. Not only do these products reduce waste, but they also carry a unique story that resonates with customers.
- Think Reusable: Single-use items are out. Choose reusable items like bamboo and recycled plastic ice scrapers, organic cotton baseball caps or even branded t-shirts. These items promote a sustainable lifestyle and give your brand regular visibility.
- Go Local: Whenever possible, consider sourcing merchandise that is made in the UK to cut down on carbon emissions associated with shipping. Plus, local often come with a story that adds a personal touch to your branding.
- Ask Questions: Don’t be afraid to quiz your suppliers on their sustainability practices. Where do they source their materials? How are their workers treated? Transparency is key to ensuring you’re partnering with truly ethical businesses.
- Start Small, Think Big: If you’re new to ethical branding, start with a few simple changes. Maybe swap your standard pencils for biodegradable ones or introduce reusable water bottles at your next event. Every step counts!
Final Thoughts
Sourcing ethical branded merchandise doesn’t have to be complicated, expensive, or boring. By taking the time to choose sustainable suppliers, you’re not just doing your bit for the environment – you’re also building a brand that customers will admire and support. At The Extra Step, we’re here to make that process as easy, fun, and impactful as possible.
Ready to take your branding to the next level with eco-friendly merchandise? Let’s chat and find the perfect products for your business! Contact Denise at [email protected] or telephone her on 01234 344317.
